I’ve just seen a post by a freelancer asking “which portrait do you like better?”. There were a number of responses, but…
EVERYONE WAS MISSING SOMETHING!
WHY are you doing the portrait?
WHAT is it for?
WHO will be seeing it?
WHERE will it be used:
+ digital or print?
+ at what scale?
These questions are all rooted in BRANDING and VISUAL IDENTITY, which informs MARKETING STRATEGY. I can’t really answer a question like “which portrait is best?” without having answers to these questions.
YOU shouldn’t get a portrait or head-shot done without having worked through and properly documented:
+ BRANDING
+ VISUAL IDENTITY
+ MARKETING STRATEGY
+ INTERNAL MEDIA MANAGEMENT
These things inform ALL YOUR MARKETING. I mean:
+ Headshots
+ Portraits
+ Website Design
+ Brochure Design
+ OFFICE DESIGN!
+ Vehicle based media
+ TV media
+ Billboards
+ Digital Displays
+ Approach to voice-overs
+ Tone of radio adverts
+ Selection of background music
+ Pace and cadence of all audio
On top of all that, it also affects:
+ General photography style
+ Videography style
+ Aerial videographer and videography style
If this seems all too much to consider, it’s not for a seasoned professional, pricing that professional has a bread based marketing and media background. The problem is, not many do! There are too many that bite off more than they can chew.
My experience covers:
professional photography
professional videography
interview host
Voice-overs
Live radio host
One of Melbourne’s leading disc jockeys when young
Trained in the School of Audio Engineering; worked in studio and with live bands.
Website Designer and Developer since 1998!
Experience with both digital and print media (and understand the way light and colour works in both, plus the differences in ‘gamut’)
Have designed shop Windows, vehicle signage, billboards, digital display advertising and more.
Marketing scripts and telephone scripts
Advertising campaigns
I’m the guy you need on your side when you don’t have mature, knowledgeable help in house. I also have industry connections in radio, assistant photographers and videographers, web based facilities, printing and more.
PLUS I’m the guy that started and runs the growing “Ballarat TFP – Photographers, Models& MUAs” group in Ballarat, giving me access to other photographers, models and makeup artists to make your advertising come alive!
Call me on 0423 311 839.
