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Plan for success
We plan your video together to ensure the right things are covered and expressed the best possible way to communicate exactly what's needed to get the message to your customers.
"Video is a wonderful way to connect with your customers. People are looking for someone to believe. Video will help portray who you are and what you do that's special; giving people a better chance to trust and engage with you."
Steve Barnes
Creative Lead
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The internet is full of video
The internet is now full of video. People are expecting it. As a business, you have to keep a professional image otherwise people who see your photos and videos will discount you as being unprofessional. That wouldn’t matter if it didn’t have a negative impact on sales figures and make it harder for the sales team to make up lost ground!
Legitimacy is everything!
Legitimacy is everything. First you have to look like you can deliver, then you have to deliver in such as way that builds your reputation and brand. If you’re going to succeed in this, you must give some serious consideration to your branding and image.
My advice is to get both head-shots and video clips of staff. That way you have very engaging media that can be used in multiple channels whenever you want to advertise. You can use them on your website, on Facebook, in BLOGS, when promotional material is needed for interviews or media kits, for magazines and printed ads, and for other opportunities. Being able to show who you are with the help of a someone who has experience is a great start to making a splash in the much contested digital landscape.
Among other things, Steve Barnes Media, Web & Workflow can help you with
- marketing strategy
- visual identity
- script writing
- coaching for talking on videos
- interviews
- video and photography
Call me (Steve) on 0423 311 839 for a free chat over coffee to map out your needs and roadmap!
FOOD FOR THOUGHT...
What's your scale?
Do you have a specific video and social media channel in mind?
Do you want an ongoing video campaign?
How do your videos tie in with other marketing content?
Understand your customer's experience
Is your campaign is centred on brand reinforcement or product promotion?
Can you capture customers reactions to your videos and feed them back into your campaign designs?
How serious are you?
How do you intend to plan your video and other marketing material?
How will you measure success?
How serious are you about wanting this to work?
How much help do you need, and how early so you don’t waste time or go down an unproductive path?
Here's a thought about headshots and videos
what's the process?
Knocking out the background to make it clean
When any photographer does a modern ‘head-shot’, it means photographing against a ‘chroma-key’ backdrop so the background colour can be punched out, leaving whatever background is desired.
The images at left show me against a green chroma-key backdrop, the resulting head-shot on white, and then a value-add – a video.
The video value-add
If we set up a chroma-key backdrop to do nice crisp head-shots, it can also be used for a video! The image with me against black has been achieved the same way the one on white has – using ‘chroma-key’. The video editing software helps us evaluate the green and eliminate it, placing something else underneath. In this case, I placed the black layer underneath with a Ballarat Gospel Radio logo I refreshed for Good News Radio, and a Steve Barnes Media, Web & Workflow watermark at bottom right.
What would you like to do now?
Steve Barnes – ABN 80 962 297 411
All content copyright Steve Barnes unless otherwise stated.
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