Legitimacy is everything. First you have to look like you can deliver, then you have to deliver in such as way that builds your reputation and brand. If you’re going to succeed in this, you must give some serious consideration to your branding and image.
My advice is to get both head-shots and video clips of staff. That way you have very engaging media that can be used in multiple channels whenever you want to advertise. You can use them on your website, on Facebook, in BLOGS, when promotional material is needed for interviews or media kits, for magazines and printed ads, and for other opportunities. Being able to show who you are with the help of a someone who has experience is a great start to making a splash in the much contested digital landscape.
Among other things, Steve Barnes Media, Web & Workflow can help you with
- marketing strategy
- visual identity
- script writing
- coaching for talking on videos
- interviews
- video and photography
Call me (Steve) on 0423 311 839 for a free chat over coffee to map out your needs and roadmap!