How about this one: an organisation where two public-facing people portray a different image or values? (was I really thinking of politics?)
And what do people think when they see this?
- They are struggling
- They are disorganised
- I’m not sure I want to engage with them.
That’s all right if you’re selling second hand books because they see what they are getting immediately. But if you are delivering anything you’ve made, that you have to work on or in any way establish trust for, you’re half way sunk!