You can jump to:
- Business Strategy – what you’re doing, why and where you think you’re going and how you’re going to get there
- Brand Strategy
- Business Process Improvement – figuring out what’s taking too much time, too many resources or too much money and fixing the business processes to improve it
- CRM Strategy – what do you need and why?
- Branding Elements
Porter’s Five Forces is one of the tools we use for business strategy. We help you to understand your unique value, your place in the market, how to make your products and services stand out and where you should focus your energy to spend your time and grow strategically!
Branding is no longer having the same logo on all your ads, or a letterhead for your business. Those times are long past. Branding is now pervasive, and you can let others decide how you look, or set the tone yourself.
image thank to Handshake: https://www.handshake.com/blog/brand-strategy-key-elements/
What I can help you with
- visual identity / colours
- tone of voice
- image selection guidelines
- domain name(s)
- branded urls & links
Business Process Improvement
Workflows are about how things get handed around between people. I understand and model these well.
Business Process Modelling
Business Process Modelling is largely based on the BPMN standard now, as seen at right, and most modelling tools use this notation. I have many years of experience with business process analysis and modelling, and have both taught internationally for Promendo (Brisbane), and consulted internationally before moving to Ballarat, Victoria. My many years of business improvement experience are available to Ballarat businesses to help them ‘do business better’.
Customer Relationship Management Strategy
CRMs can be confusing. Decisions on which CRM to buy or subscribe to are often based on what’s in your face and perceived benefit. Most businesses that implement their first CRM learn a lot from using it, and move onto another CRM within 3 to 4 years, armed with their newly acquired knowledge.
I’ve been the Solution Architect on a huge CRM implementation for Suncorp in 2001, have set up CRMs for multiple clients and have personally used several CRM packages. I’ve also rescued a few businesses that have gotten into trouble trying to implement their CRM package, and yes, it cost them more in the long run than it would have to seek help in the first place!
When you weigh up the time and money going into a CRM implementation, and the consequences of getting it wrong, getting someone knowlewdgeable to help is a really good idea!
Make a real impact
It has never been easier to look professional with my help.